[Infographic] Brainstorming made simple

For some strange reason, it seems to have become trendy to say that brainstorming doesn't work. Well, it DOES work, and anybody who says it doesn't is either trying to get attention or completely misunderstands the concept (or both). Here's how it works, and why.

brainstorming infographics




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2 Comments on “[Infographic] Brainstorming made simple

  1. Uri says:

    Great post, however, I have some reservations. I believe that a brainstorming session of two can work quite well in some cases. And, sometimes it is good to dive into an idea that had just popped up (i.e making it better). It just has to be done with attention and with measurment so that the flow won’t be neglected.
    Also, very important not to diss each other’s ideas…

    • Doron Meir says:

      Well, I don’t really disagree.
      I don’t think two is ideal, but it’s certainly possible. In fact, it’s possible even alone… more about that in an upcoming post 🙂
      Diving into an idea is usually counterproductive in brainstorming sessions, unless – as you say – done with great care, and you ARE taking a risk here. A lot of stuff can go wrong: you could, for example, end up with a group of people completely hooked on a wrong idea and trying to solve it, when there’s a much better idea just around the corner…seen that happen! You can also get sidetracked with petty arguments about unimportant details. Seen that happen as well!

      My understanding is that brainstorming is part of the “dream” process, whereas solving problems is part of the “explore” process, and it’s much better to not do both together (as I explained in the post about the 4 creative personas of the creative process).

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